Tuesday, November 18, 2014

When musicians come together...

Incredible talent share their music on YouTube every single day. We want to help them do what they love most. This is why we work hard to make sure that musicians and music fans have the best experience on YouTube, and why we built YouTube Spaces in LA, London, Tokyo and New York.

But we want to do even more. We want to bring talented people from all over Europe even closer together to share their music, brainstorm and together make something unique.

So, we’re inviting musicians from across Europe* to the YouTube Space London for a two day musical get-together, to chat with industry experts on how to develop as musicians, drink lots of tea and possibly do a collaboration or two.

If music is your thing, you have more than 50,000 subscribers on your YouTube channel and you live in Europe*, apply now for a spot in this workshop.

Deadline to apply is November 28. The workshop will take place in the YouTube Space London on December 2nd and 3rd. Unfortunately space is limited so we cannot guarantee a place for all -- but we hope to see many of you there.

posted by Anna Gradil, YouTube Spaces team

*  Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Spain, Sweden, Switzerland, Ukraine, United Kingdom

Wednesday, November 12, 2014

What YouTube’s new music features mean for artists

As artists, creators, composers, remixers and directors, you’ve been at the forefront of making YouTube the ultimate home for music.  After nine years of unforgettable music moments you’ve created -- Kutiman, Beliebers, “Gangnam Style” and countless others -- we’re more committed than ever to making the music experience on YouTube better for you and your fans. That’s why today we’re launching new music features that will help your fans discover and enjoy more of your music and rolling out the beta of our new subscription service, YouTube Music Key.

Starting today, all music fans will see a new home just for music on their YouTube app for Android, iOS and on YouTube.com. The music homepage will make it easier for fans to find their favorite music videos (including yours!) and discover new ones through personalized recommendations, trending playlists and playlists to perfectly fit their mood. What’s more, starting in the USA, UK, Spain, Italy, Portugal, Finland and Ireland, we’re launching the beta of our new music subscription service, YouTube Music Key, which gives subscribers access to ad-free music, background play and offline viewing. For artists, we believe the easier it is for fans to find and enjoy your music on YouTube -- anytime, anywhere -- the more opportunity you’ll have to build your fan bases and make money from your music.

If you’re wondering if your music is included in the YouTube Music Key beta, you should talk with your record label or distributor. If you're an artist sharing your music directly through YouTube and you’re interested in being a part of the subscription service, you can let us know with this form. We’re excited about this new music experience on YouTube, and we’re continuing to bring on more artists in the coming months.

With all these new features, all our best practices still apply for growing your audience on YouTube. So keep creating great music, curating awesome playlists and mixtapes, and continue to share your music with the world. Because if we’ve learned anything over the past nine years, it’s that your creativity is limitless.

The YouTube Music team recently watched “Michael Jackson - Wanna Be Startin' Somethin' - YouTube Mix.”

Thursday, November 6, 2014

Become a master at production

We know you work hard on your awesome YouTube videos—and it’s our job to get you the resources you need to make them even better. Now you can become a creative master of production with exclusive tips from a professional director of photography in just four free workshops. Join your fellow creators and tune in to a live series on the YouTube Creator Academy channel from 6am-8pm GMT where we’ll cover these topics:

  • 11/13: Technical camera and sound—camera basics and sound recording principles
  • 11/20: Lighting fundamentals—an introduction to lighting sets and subjects
  • 11/27: Cinematography—a more advanced side of shooting beautiful looking films
  • 12/4: Shoestring production—how to create studio quality films on a tight budget

If you attend all of the sessions, you'll not only be a production expert in no time, but you’ll also receive a shiny letter of completion.

Register now, and we'll let you know all the details.

Anna Gradil recently watched Wheel of Impressions with Kevin Spacey

Friday, July 18, 2014

Creator Day


Summer In The City is the largest creator fan meetup in UK, attracting over 7,500 creators, fans, MCNs, media companies, and journalists. New for 2014, Creator Day focuses on inspiring creators of all levels - panels and workshops with exciting top name creators will provide insight and education into topics such as How to Work with Brands and How to Use Social Media Wisely. Use the discount codes below to book your ticket to Creator Day before July 25th when they will sell out


The code for the tickets is CONTENT1, which brings the price down to £22.50 including the ticket fee.

Tuesday, July 15, 2014

Look ahead: creator features coming to YouTube  

VidCon is the place where thousands of creators and fans come together every year to share their passion for YouTube and online video. We came to Anaheim today to offer them a sneak preview of the new features and updates that we’re releasing in the coming months. Here’s a look at the things we’ve been working on to help you make your videos even more awesome, to reach global audiences and grow your businesses on YouTube. 

        YouTube Creator Studio: Did you know that after Rebecca Black uploaded “Friday” she went on a school trip, not knowing for several days the video was going viral? To help you manage your videos on the go, the new YouTube Creator Studio app lets you see analytics, manage your videos and more. The app is available now on Android and launching on iOS in coming weeks and you’ll see some redesign of the Creator Studio on desktop too.

        Audio Library, now with sound effects: You’ve used the hundreds of free songs in the Audio Library on millions of your videos. But until now, you’ve had to go through extreme lengths to make your own zombie screams and fighter plane sounds. To make your lives easier and videos better, from today you now have thousands of royalty-free sound effects at your disposal. We’ve also added more tracks to the Audio Library.

        60 (yeah, six-zero) frames per second: Your video game footage with crazy high frame rates will soon look as awesome on YouTube as it does when you’re playing, when we launch support for 48 and even 60 frames per second in the coming months. Take a look at some preview videos on the YT Creator Channel. Make sure you’re watching in HD!

        Fan Funding: Your fans aren’t just watching your videos, they’re also helping support your channel through services like KickStarter, IndieGogo, Patreon and more. We’ll be adding another option for you, where fans will be able to contribute money to support your channel at any time, for any reason. A handful of creators are testing this feature soon on desktop and Android, including Dulce Delight, Fitness Blender, The Healthcare Triage, The King of Random, Soul Pancake, Steve Spangler Science, The Young Turks and Thug Notes. If you’re interested in trying it on your channel, sign up here.

        Creator Credits: Collaboration is a key to great videos on YouTube. You’re already giving your collaborators shout outs in your video descriptions. But what if those text-based shout outs were tags that let viewers click through to their channels, or let you search for a collaborator based on their work and location? That’s our vision for Creator Credits, stay tuned for more. 

        Subtitles contributed from fans: More than a billion people watch YouTube each month, but not all of them speak the same language and some are deaf or hard of hearing. Automatic speech recognition and automatic translation on YouTube can help, but your fans can do an even better job. In the coming months, your fans will be able to submit translations in any language based on the subtitles or captions you’ve created, helping you reach even more viewers. You can try this out now on Barely Political, Fine Art-Tips, Got Talent Global and Unicoos

        Info Cards: Annotations are useful, but not as ridiculously good looking as say, Blue Steel. In the near future, you’ll see our new interactive information cards with a clean look, which you’ll be able to program once to work across desktop, phones and tablets.

        SiriusXM & YouTube: We love supporting artists, and so do our friends at SiriusXM. That’s why we teamed up to launch “The YouTube 15”, a weekly show on SiriusXM’s Hits 1 hosted by Jenna Marbles and featuring the biggest names and rising stars in music from YouTube. 

        More ways to playlist: Along with playlists analytics we recently added to analytics, expect to see more ways to create playlists, so that all the time you spend building them translates into easier discovery for viewers and better results for you.

We take your feedback seriously, which is why we’re focusing on these areas that you’ve told us are most important for you. So keep your comments coming on Google+ or Twitter. We’ll be working closely with you to bring these features and more to the creator community in the future. 


Matthew Glotzbach, Director of Product Management for Creators, and Oliver Heckmann, Vice President of Engineering for Creators, recently watched “VGHS Season 2 Trailer - HFR Version

Friday, July 11, 2014

Making sure your subscribers count

Subscriptions are one of the clearest ways you can see how you’re doing on YouTube. When people subscribe to your channel, it’s a signal they like what you’re doing and want to see more. We know your subscribers are hard-won, and that’s why we recognise big subscriber milestones with things like access to programmes at the YouTube Space and our Creator Rewards programme.

It’s extremely important to us that these numbers stay meaningful so that you can be sure that when your sub count grows it’s because you’re building a community of real fans who are going to keep watching and supporting you.

With that in mind, we’ll soon implement a new process to improve the accuracy of subscriber counts. It’s similar to existing ways we ensure that other site metrics, like views, are free of spam and abuse, and keep YouTube a fair playing field for everyone.

On 16 June we’re going to remove suspended accounts from all channels’ subscriber counts. This means some of you will notice a minor drop in your subscribers. To be clear, these are not active viewers, so you shouldn’t see any impact on your views or watch time. 

From there, we’ll have an automated system in place that removes suspended accounts from subscriber counts as they occur. And, we’ve built our system so that if something goes wrong for one of our viewers and their account is suspended in error, these changes are reversible.

You don’t need to do anything to prepare for this change. Just keep being you, and making YouTube great.

Katie Hushion, YouTube Operations Specialist, recently watched Cute Bunny Jumping Competition.


Thursday, May 8, 2014

Boost your channel’s recognition using new intro videos

Everyone knows the power of a good introduction. Imagine watching The Simpsons without its iconic opening sequence. Wouldn’t be the same, would it?
Many of you have asked us for a way to create a distinctive intro for your videos, so you can more easily build a consistent brand that your fans will recognise. Well, game on. Starting today you can automatically add an intro video up to three seconds to the start of every video on your channel.
It only takes three easy steps to set up:
Upload the three-second intro video that you’d like to use on your channel as an unlisted video.
On your channel's InVideo Programming page, click "Add a channel branding intro" and select the intro from a list of eligible videos.
Select the videos that you want the intro to appear on. You can choose whether to add it to all of your videos or just the ones that you’ve uploaded after a certain date. You can always remove or change the intro later.
Note that these intros may not be used as ads, sponsorships or product placements. We also don't recommend that this feature is used by channels using their videos as advertisements.
As always, we want to hear how things work out for you. Send us feedback from your YouTube dashboard or via Google+ or Twitter.
John Gregg, Software Engineer, who recently watched “Submissions Only

UA-50283500-1