Thursday, February 27, 2014

More love for playlists and a new look for YouTube

The way you watch YouTube keeps changing, so we’re making a few tweaks to YouTube to keep up with you. Starting today you’ll see some changes to make it easier to find what you want to watch on YouTube and collect playlists to watch again and again.
Like a playlist, watch it from anywhere
Want to quickly find your playlists or save Aloe Blacc’s favourite music videos playlist? Your guide now has all of the playlists that you’ve created, as well as playlists from other channels that you’ve liked. If you make a playlist, you’ll also see a new page that makes editing easier. And if you’re looking for new playlists to check out from your favourite channels, check out the new playlist tab on a channel like this one from YouTube Nation.

We moved!
YouTube now has a centre-aligned look, fitting neatly on any screen size, and feeling similar to the mobile apps you’re spending almost half your YouTube time with. You can quickly flip between what’s recommended and popular in “What to Watch” like Postmodern Jukebox’s Timber, and the latest from your subscribed channels like iamOTHER in “My Subscriptions”, with both options now front and centre. Click the guide icon to the right of the YouTube logo at any time to see your playlists, subscriptions and more.

To learn more, please visit the Help Centre.

Yining Zhao, Web Developer, recently watched “18 Great Books You Probably Haven't Read

Wednesday, February 19, 2014

Keeping YouTube Views Authentic

YouTube isn’t just a place for videos, it’s a place for meaningful human interaction. Whether it’s views, likes or comments, these interactions both represent and inform how creators connect with their audience. That’s why we take the accuracy of these interactions very seriously. When someone tries to beat the system by artificially inflating view counts, they’re not just misleading fans about the popularity of a video, they’re undermining one of YouTube’s most important and unique qualities.

As part of our long-standing effort to keep YouTube authentic and full of meaningful interactions, we have started to periodically audit the views that a video has received. Whilst in the past, we would scan views for spam immediately after they occurred, starting today we will periodically validate the video’s view count, removing fraudulent views as new evidence comes to light. We don’t expect this approach to affect more than a minuscule fraction of videos on YouTube, but we believe that it’s crucial to improving the accuracy of view counts and maintaining the trust of our fans and creators.

As YouTube creators, we ask you to be extra careful when working with third-party marketing firms; unfortunately some of them will sell you fake views. If you need help promoting your video, please review our posts about working with third-party view service providers and increasing YouTube views.

Monday, February 3, 2014

Four tips on making shareable short films

How do you make a short film so amazing that you immediately need to share it with your friends? Here are four tips from some of the best in the game on YouTube.
Be remarkable
Casey Neistat’s film “The Dark Side of the iPhone 5S Lines” provides a glimpse into an often unseen side of our cultural obsession with technology. Its documentary style tells a complete story in six minutes, and its surprising climax leaves viewers with a powerful image that makes them want to click the share button.

Find your niche
The film “Portal: Survive! (Live-Action Short)” is a film based on the popular video game Portal, and it taps into the game’s sizeable fanbase for viewers. In the comments section, fans of Portal quote their favourite lines, engage in passionate debate about the game and ask for more Portal-based films. Given that over four million copies of this game have been sold to date, this niche audience is quite large.

Relate to your audience
The short film “I Forgot My Phone” identifies a phenomenon in our society and handles it in a way that resonates with many viewers. When a film encapsulates something viewers identify with from their own life experience, they want to share it and say something about it. What do you think people would write when posting this video to social media?

Be topical
For their film “3D Printed Guns (Documentary)”, Vice took the controversial topic of gun control and paired it with the trending new technology of 3D printing. The information contained in this film called the meaning of gun control into question, and they released their film just when this issue was at the zenith of our cultural conversation.

As we can see from these films, choosing the right topic is an integral part of making your film shareable. For more information on creating content that will captivate your audience, take a look at our Creator Playbook.
Jeremy Kaye and Devin McNulty, Programming Strategy, recently watched “Arnold Works at Gold's.”

Friday, January 17, 2014

The Comments page brings your comments together in one place

Many of you have told us that you use your YouTube Inbox to manage comments. With the new commenting system moving comment notices to alerts, removing this feature was a bit disappointing.
Staying connected with your audience is critical on YouTube, so we fast-tracked the development of a new comment management page that lets you see, respond to and moderate your comments all in one place. Go to to find out more.

From this central page, you can easily remove comments, flag comments for spam or abuse, give a thumbs up or click over to the video watch page and reply. Quickly toggle between comments that are published on the channel, comments that are pending channel manager approval or comments that have been marked as spam.
You’ll see this page updated soon with more features such as replying inline or expanding all replies.

Patrick Doyle, Engineer, recently watched Dr. John McDougall, "The Starch Solution".

Friday, December 20, 2013

Now you can live stream on YouTube

Over the last year, we’ve seen creators across music, gaming, sports, news and more categories use the power of live video to create amazing experiences for their audiences, and build new fans.
Now, all YouTube channels that verify their account and are in good standing will be able to live stream live video to the world. We’re rolling out the feature over the next few weeks, and you can see if you have access on the YouTube account feature page or wait for Live Events to appear in your Video Manager.

To give you even more ways to connect with fans, you can now launch a Google+ Hangout on Air directly from the YouTube Live events manager. This gives you a simple way to reach your fans live and is the ideal way to invite participants to join your show.
To learn more about creating great live content check out the YouTube Creator Playbook for strategies and tips.

Satyajeet Salgar, Product Manager and Tim James, Software Engineer recently watched “Trick Shot Titus 3

Tuesday, December 17, 2013

Surprise! YouTube is now on Roku

Who doesn’t love a good surprise? Probably most of the victims of our most watched Pranks of 2013. But as for the rest of you, we’ve got one more surprise for you in 2013: we’re bringing you the YouTube app (or “channel” in Roku-speak) today on the Roku 3 in the U.S., Canada, U.K. and Republic of Ireland.

This surprise is packed with features like:
  • HD streaming: Finally see how intense Red Bull’s videos look on your TV.
  • “Send to TV”: Control YouTube on Roku from that sick new phone you just got, turning your TV into your personal JumboTron. Just connect your device to the same Wi-Fi as your Roku.
  • Your subscriptions on TV: Sign in to YouTube and easily get your subscribed channels on your TV like PTXOfficial.
Check out their video to learn more and download the YouTube channel for Roku today.

Sarah Ali, Product Manager, recently watched, “YouTube Rewind: What Does 2013 Say?”

Thursday, December 12, 2013

Update on YouTube Comments

Since we launched the new comments experience on YouTube two weeks ago, we've received a lot of feedback from creators on the increase in comment spam. While the new system dealt with many spam issues that had plagued YouTube comments in the past, it also introduced new opportunities for abuse and shortly after the launch, we saw some users taking advantage of them.
We’ve worked hard to combat the increase in spammy comments and have made a number of updates, including:
  • Better recognition of bad links and impersonation attempts
  • Improved ASCII art detection
  • Changing how long comments are displayed
We know the spam issues made it hard to use the new system at first, and we’re excited to see more of you getting involved as we've fixed issues. New features like threaded conversations and formatted comments are coming to life, thanks to you and your fans.
So what's next? We're moving forward with more improvements to help you manage comments on your videos better. Bulk moderation has been a long-standing creator request and we'll be releasing tools for that soon. At the same time, we’re also working on improving comment ranking and moderation of old-style comments.
Thanks for sticking with us.
The YouTube comments team